We've been considering utilizing design and technology to inspire and involve communities throughout building projects. The community has won. Here are five reasons why it's a victory for the real estate developers as well:
Designs
keep the public engaged:
We can
design places that feel lively, responsive, and ever-changing by utilizing
innovative lighting and display technology. A painted mural might be lovely,
but it is permanent. On the other hand, a digital artwork can change appearance
with each passing moment. This is a benefit for developers who want to keep the
attention and involvement of those who walk by their property daily.
Participation
is also encouraged by digital technology. They may provide community members a
voice and a platform to help influence their area through social media
interactions. They can create a strong sense of ownership among local
inhabitants.
Modern
spaces attract the best tenants:
Real estate developers seek the best renters. The best renters want to attract the
millennials who will make up the future workforce. Companies in technology,
advertising, media, and information are looking for modern spaces and
incentives representing their forward-thinking attitude. From the start of a
project, digital artworks on building sites may communicate this mentality.
Activities
continue to generate:
Custom LEDs,
displays, and architectural lighting might feel like a hefty investment for a
building site. However, if the technology is designed with reuse and
flexibility in mind, it can continue to provide value to developers after the
buildings are completed.
Technology
may be incorporated into a permanent piece of artwork on the property, serving
as a distinctive landmark for the completed construction. A temporary,
transportable exhibit can be utilized at future building sites, establishing a
hallmark image for the developer's work.
Developer's
brand reputation is built through creative solutions:
It is
critical for developers to maintain their competitive advantage in an industry
focused on reputation and relevance. A minor investment in forward-thinking
activations may go a long way toward establishing a developer's image as a
trailblazer.
Shareable
installations attract attention:
On
Instagram, a unique and attractive media display may spread like wildfire,
bringing more and more people to the site to see what's going on. Tech-driven
presentations can be structured to encourage sharing and selfies, increasing
the project's reach to a far larger audience.
The
customer-supplier connection is essential in operational or semi-operational
real estate. Real estate developers that accept this will be thrown into a new
world of workers, health and safety, feedback systems, and big data.
Real Estate
Developers benefit from tech-driven art displays from the start of a real
estate project. They can help a project attract the finest tenants, generate
excitement and community ownership, and grow brand capital. We wish to see
increased investment in innovative technologies at all stages of development
initiatives.
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